Starting at $1,399
A new dog fence
Your dog gets the run of the yard and you keep the view. We design the boundary.
Includes design, installation, and first training.
Underground dog fence installation in Richmond
We install DogWatch® systems and help you get started with training. You’ll speak directly with Dave, who’ll explain the layout, answer your questions, and show you how to use the system. You can call him with questions after installation, too.
Complete installations start at $1,399.
Request an estimateNeed a repair?
Find your yard in satellite view, sketch a boundary, then request a quote.
- Locally owned since 2017
- Authorized DogWatch® dealer
- Training included
- Read our reviews
How can I help you and your dog?
All major brands
A fence repair
Wire breaks, transmitter trouble, or a collar that’s stopped working. We’ll find the problem.
Including systems we didn’t install.
Keep what works
An upgrade
Add another dog, expand your boundary, or update an older system.
We check the existing wire before replacing it.
Made in the USADog doors
Hale Pet Door products, sized for your dog and professionally fitted to your home.
Find your dog’s fit
This video is a rendered illustration of how a boundary works. Every dog and property is different, so we evaluate before recommending a system.
Meet Dave, your dog fence installer
Tell Dave how you use the yard and where your dog needs to stay. He’ll walk through the boundary with you, including driveways, gardens, and other areas you want to keep off limits.
The one-year dog containment guarantee means free training help for the first year after installation. If you run into trouble, Dave comes back and works on it with you.
More about SuperiorRead our Google reviews
Read September 22, 2026.
Review 1 of 6
Installation and training
The same company assesses the property, installs the system, trains the dog, and supports it afterward.
See what we recommend for the type of dog you have. Explore training.
See how it worksDesign the boundary
We map a boundary for your property and route it around driveways, pools, gardens, front yards, and wooded areas. Most estimates start remotely, and we confirm on-site when needed.
Install the system
Professional installation is low impact: buried boundary wire, a transmitter with surge protection, a receiver collar, and training flags. Lawns, driveways, woods, gardens, and gates are all routine.
Train and support
Training runs in stages: flags and warning tones first, then turn-back work, then earned freedom. Most dogs are trained within about seven days. We run the first session with you, you run the daily ones, and for a year afterward we'll come out and work on it with you at no charge if you need it.
Service and support
Compare your optionsLocally owned and personally operated
Work directly with Dave, the owner.
Service for major underground systems
Repairs and support for existing fences, including systems we didn’t install.
Training suited to your dog
We start together and adjust the pace to your dog’s temperament and progress.
Richmond and Central Virginia
Richmond, Chesterfield, Henrico, Midlothian, Glen Allen, Mechanicsville, Goochland, and Powhatan, with service also available in Williamsburg.
Check your service areaCommon questions
Can more than one dog use the fence?
Yes. Each dog wears a receiver collar with settings adjusted for that dog. You can add another dog later.
Will it work for my dog?
We consider your dog’s temperament, property, and training needs before recommending a system.
Can you repair another brand?
We diagnose and repair many major underground systems, including fences we didn’t install.
Dog fence pricing
$1,399
Starting price for a complete installation
Boundary design, buried wire, a transmitter with surge protection, one receiver collar, training flags, and your first training session.
Property size, extra dogs, driveway crossings, and areas you want to keep off limits can change the price.
No required subscription. Financing is available through Joist, with terms based on your credit.
Ask about the $150 installation offer.
Full pricing detailsGet a dog fence estimate
Find your yard, sketch the boundary, and request a quote.