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Locally owned. Built around your dog.

Underground dog fence installation in Richmond.

We install DogWatch® systems and help you get started with training. You’ll speak directly with Dave, who’ll explain the layout, answer your questions, and show you how to use the system. You can call him with questions after installation, too.

Complete installations start at $1,399.

Request an estimateNeed a repair?

Find your yard in satellite view, sketch a boundary, then request a quote.

An installer kneeling with a golden retriever on a lawn.
  • Locally owned since 2017
  • Authorized DogWatch® dealer
  • Training included
  • Read our reviews

How can we help?

Start with what you need.

Starting at $1,399

A new dog fence

Your dog gets the run of the yard and you keep the view. We design the boundary.

Includes design, installation, and first training.

All major brands

A fence repair

Wire breaks, transmitter trouble, or a collar that’s stopped working. We’ll find the problem.

Including systems we didn’t install.

Keep what works

An upgrade

Add another dog, expand your boundary, or update an older system.

We check the existing wire before replacing it.

Need a dog door? We install those too.

A plan for your yard. Training for your dog.

Walk through the boundary.

We work out where your dog can go and what needs to stay off limits, including pools, gardens, and driveways.

Plan your yard layout

Put the system in place.

We bury the wire, set up the transmitter and collar, and mark the boundary with training flags.

See how installation works

Practice together.

We do the first session with you. You continue the daily practice. Most dogs learn within about seven days.

Read about training

Pick your dog and see what we consider. Explore training

Why Superior

The Superior difference.

Local ownership, DogWatch® equipment, and help from the person responsible for your fence.

Locally owned and personally operated

Work directly with Dave, the owner.

Service for major underground systems

Repairs and support for existing fences, including systems we didn’t install.

Training suited to your dog

We start together and adjust the pace to your dog’s temperament and progress.

Compare service and support
An installer kneeling with a German shepherd in front of the Superior van.

Meet Dave

Your local dog fence installer.

Tell Dave how you use the yard and where your dog needs to stay. He’ll walk through the boundary with you, including driveways, gardens, and other areas you want to keep off limits.

The one-year dog containment guarantee means free training help for the first year after installation. If you run into trouble, Dave comes back and works on it with you.

More about Superior

Clear communication

Dave, the owner and operator, was professional, communication was clear, and the installation occurred as expected without any surprises. He provided clear instructions for operating the system and training, and offered some good pointers during a first walk-through/training.
Samuel C.· Excerpt

Responsive and helpful

Dave is super responsive and very helpful. My Lucy is an 80 lb hound with a CRAZY chase instinct.
Bradley B.· Excerpt

Quick fence repair

Dave is very professional and was able to come out and complete a repair to our fence within two days from calling! Unfortunately our line was cut during a neighbors fios installation.
Theresa A.· Excerpt

Patient training support

Dave is wonderful to work with! Very responsive and helpful.
Dakota L.· Excerpt

Quick follow-up

Follow up 4/27: Want to compliment David on his quick follow up when any questions come up. Had a question for him on Saturday and sent a text - he responded within a hour.
Frank J.· Excerpt

Room to roam

We got our 4 acre fence installed about a month ago to contain our 2 dogs. We could not be more satisfied and thrilled with not only the product and how well it works, but the overall customer experience that this company provides.
Erin A.· Excerpt

Review 1 of 6

Read our Google reviews

Let’s talk pricing

What does a dog fence cost?

$1,399

Starting price for a complete installation

Boundary design, buried wire, a transmitter with surge protection, one receiver collar, training flags, and your first training session.

Property size, extra dogs, driveway crossings, and areas you want to keep off limits can change the price.

No required subscription. Financing is available through Joist, with terms based on your credit.

Ask about the $150 installation offer.

Full pricing details

Let’s talk about your yard.

Leave your name, email, phone, and ZIP. We’ll contact you to talk it through.

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No obligation. Your information stays private.

Prefer to talk?

804-432-1777Text Dave

Close to home

Richmond and Central Virginia.

Richmond, Chesterfield, Henrico, Midlothian, Glen Allen, Mechanicsville, Goochland, and Powhatan, with service also available in Williamsburg.

Check your service area

A few common questions.

Can more than one dog use the fence?

Yes. Each dog wears a receiver collar with settings adjusted for that dog. You can add another dog later.

Will it work for my dog?

We consider your dog’s temperament, property, and training needs before recommending a system.

Can you repair another brand?

We diagnose and repair many major underground systems, including fences we didn’t install.

See where your fence could go.

Find your yard, sketch the boundary, and request a quote.

CallTextGet an estimate